The Science of Fandom: What Drives Fans & How to Activate Them
Sports teams, leagues, and sponsors have more data than ever—but without understanding why fans engage, they’re missing the bigger picture. Demographics and ticket sales tell who fans are and what they do, but only psychographics reveal why they show up, spend, and stay loyal.
FanDNA fills this gap, decoding the emotional and psychological drivers of fandom to help organizations build deeper connections, maximize engagement, and drive revenue. This webinar introduces FanDNA and how it’s transforming the sports industry—giving you the tools to activate fans in ways never before possible.
Game on!
Summary
Missed the Live Session? No Problem! Catch the replay of this groundbreaking webinar that’s changing how sports organizations understand and engage their fans.
What You’ll Discover:
✅ The 3 factors that make professional sports a unique industry.
✅ Why basic fan data (demographics, behavior) fall far short of the insight we need to activate fans.
✅ What FanDNA is and how it can catalyze the sports industry.
✅ FanDNA in Action – Get real-world examples of how teams, leagues, and sponsors use psychographics to maximize engagement.
Why Watch?
If you’re in sports marketing, sponsorships, or fan engagement, this webinar is a must-watch for staying ahead of the game.
Instant Access – No waiting, no hassle. Hit play and start learning now.
Real-World Insights – Get data-driven strategies to take your fan engagement to the next level.
Don’t just understand your fans—activate them.
Let's go!
Let's go!
Ready to unlock the full potential of your fanbase? FanDNA gives you the insights you need to engage fans more deeply, optimize sponsorships, and drive revenue. Let’s talk about how it can work for your team, league, or brand.