Most brands are spending millions on sponsorships they hope will work—with no real idea who they’re reaching or why fans should care. Demographics and impressions look good on paper, but they don’t drive action. Without deep fan insight, you’re guessing—and that’s why so many activations underperform, ROI stays vague, and impact is limited.

This webinar introduces FanDNA, the first psychographic tool built specifically for sports. You’ll learn how to go beyond reach metrics to truly understand why fans engage, and how to use that insight to:

• Align with the right teams

• Design activations that actually connect

• Maximize sponsorship impact and ROI

If you’re ready to stop guessing and start making sponsorships work harder, this session is for you.