latina fandom report
DRAFTED, the first Latina sports media company, and SPROCKET, a leading consumer and fan insights company joined forces to conduct the first-ever comprehensive survey of Latina sports fandom.
This groundbreaking, first-of-its-kind report includes insights into all of the key topics teams, partners, venues, and media need to know to activate this growing and passionate segment of fans.
The Latina Fandom Report is designed to provide a detailed analysis of fandom behaviors and motivations, organized into four main categories: Overview of Fandom, Game day, Influence, and Fan DNA Motives.
Due to the lack of previous research on this demographic, it was crucial to establish foundational data to facilitate a deeper understanding. Covering aspects such as streaming preferences, sentiments around sports betting and the unique ways Latinas engage with their favorite teams, this inaugural report sets the stage for a series of studies that will expand and refine these insights as new data becomes available.