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The Latina Fandom Report is designed to provide a detailed analysis of fandom behaviors and motivations, organized into four main categories: Overview of Fandom, Game day, Influence, and Fan DNA Motives.
Due to the lack of previous research on this demographic, it was crucial to establish foundational data to facilitate a deeper understanding. Covering aspects such as streaming preferences, sentiments around sports betting and the unique ways Latinas engage with their favorite teams, this inaugural report sets the stage for a series of studies that will expand and refine these insights as new data becomes available.
The Latina Fandom Report is designed to provide a detailed analysis of fandom behaviors and motivations, organized into four main categories: Overview of Fandom, Game day, Influence, and Fan DNA Motives.
Due to the lack of previous research on this demographic, it was crucial to establish foundational data to facilitate a deeper understanding. Covering aspects such as streaming preferences, sentiments around sports betting and the unique ways Latinas engage with their favorite teams, this inaugural report sets the stage for a series of studies that will expand and refine these insights as new data becomes available.